PARTY.0

Background:

Party.0 was created by college students who wanted to positively influence their campus with sober alternatives and positive social norms. This peer-led movement is a fun, engaging and relatable way to educate about choices around drugs & alcohol. 

 

Goal:

Represent Party.0 as an exciting alternative to the typical college party, while maintaining a professional look that appeals to colleges and sponsors alike. The logo needed to be adaptable and used in a variety of capacities.

[See individual images for goals of specific designs.]

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Process:

The right typeface is always important, but with this logo, it was essential. I looked at lots of options, searching for just the right, bold, timeless but fun typeface. I knew the logo would be simple and accessible, so I did not get too elaborate with designs. Both the logo and the designs are a reflection of the parties: full of concert-style light and color.