hub city cafe

Background:

Hub City Cafe is a revolving showcase of the best the Twin Cities has to offer in art, music and coffee. Located on University Ave, just 1.5 miles from the University of Minnesota campus.

 

Goal:

Create three unique logos and color schemes alongside two other artists to kickstart the Hub City Cafe brand. Ideas to portray: revolving, central, expressive, adaptable, clear. Feelings to promote: home, unique, calming, low blood pressure.

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Process:

After researching other cafes, I proceeded to sketch 50 options based on the descriptive words provided. I then chose ten logos to pursue in Illustrator, first in black and white, and then adding in different color schemes. Some logos exemplified certain words more than others, and I ended up providing more than the three requested. One of my logos was selected amongst the other artists’ options. I then collaborated with the owner to add alterations to what is now the Hub City Cafe logo.